Dentists Need New Dental Advertising Solutions to Attract Additional Patients

Medical professionals, along with small businesses feel thwarted because of the high cost of industrial, health and dental advertising that yield very little return in their initiatives to acquire new clients for their practices. Several doctors and dentists are now increasingly assertive on their marketing endeavors that will acquire patients for them to continue to keep their clinics going.

The truth is, the medical and dental marketing ideas and strategies that a lot of health professionals implement are practically identical and do minimal to distinguish one physician from another. In addition to that, many doctors, particularly general dentists and dental specialists, are hesitant of utilizing such heavy-handed professional medical and dentist advertising tactics because they feel that such brazen self-promotion in a field as serious as medical care could very well impact the dentist’s standing for being a professional and credible authority. Many dental practitioners have stated, as a result of previous experience, that employing this sort of advertising has actually turned potential patients away.

“People often stay away from the types of businesses who're seen as aggressively tooting their own horn,” says Helmut G. Flasch, a medical and dental practice management advisor and CEO of Doctor Relations, Inc., a health and dental consulting facility situated in California’s San Fernando Valley. “Frankly, there's really no need for one to invest lots of money on advertising to toot their own horns if someone else can do it for them, plus it costs virtually nothing,” reasons Mr. Flasch.

Mr. Flasch is convinced the most powerful credibility endorsements derive from good word-of-mouth through a dentist or a doctor’s local community. He emphasizes that it is not the same thing astrying to secure referrals from amedical or dental colleague. “Referrals really can’t be relied upon to solely develop a practice. A dental specialist might get two or three referrals inside the span of four months. That’s certainly not sustaining,” he states. He goes on to say that dentists need to use different ways to get their information across to would-be patients rather than using the average dentist advertising and referral procedures.

“Doctors need to get involved with their local area activities if they would like to get new patients. It's the best way,” says Mr. Flasch. He feels that whenever a dentist or a physician takes part in a neighborhood event such as an essay challenge for local children or perhaps a walk-a-thon, it provides him the chance to meet prospective patients as an individual and a humanitarian. This method is known as Un-advertising, which involves someone giving back to his community by making a positive change in the lives of others and receiving good press in return. “By taking part in a community event, individuals will recall the dentist not only as the backer of a successful food drive or an essay contest for school-age children, they'll remember him as a dependable dentist,” says Mr. Flasch. “It works to boost the credibility and awareness of a dentist any time he interacts with individuals face-to-face in a civic setting, and he is now on the radar for future patients who will need his services for future medical needs,” he concludes.